Jump-Start A Dream

It’s been some time, I’ve been toying with the idea of wanting to give up on social life and live like a recluse, have done it to different extents at different times. Sometimes I feel like it’s better to not work at all, find some odd things to create and find ways to sell them. Like the odd-Cabuliwalah. It seemed too depressing. I need some life with little social contact to not poke me in the face about how I’m missing my social competency way off my mark.

Well, as a solution, somehow ironically doing what everyone is talking about currently… Start up something of my own. Stand up India, Start-up India, and well… I am somewhere somehow a part of it, bro!

For the last two years I have been making things, from painting customized tees, shoes, to making dreamcatchers, to a whole lot of other customized gifts. I have pondering on the idea of been wanting to have a kaarkhaana of my own, talk to a few other artisans, and work from there on. I have been figuring that people want to gift great things to people, but end up doing the same old ghisa-pita. Nobody has the time to put some time into gifting. I love gifting. I love creating beautiful things for people. (Sometimes, I don’t feel like gifting after I have created them though :p ) And it brings me great joy to do something so specific to the recipient that it just couldn’t have been the same (as a whole) for anybody else.

#MyStartupIdea is to create a portal of customized gifting for loved ones, without feeling guilty for not finding the time to go and shop and gift the same ‘ol , same ‘ol. All you need to do is come in, share your story, share your personality traits, share the recipient’s personality traits, and I will share options of things I believe will work. Maybe even share prototypes. And then, on your feedback, would emerge a beautifully crafted creation specific to your loved on, from you! Isn’t that lovely?

Would it be successful? Depends on what your parameters are. I would be happy if I can do some good work and be simply able to earn basic expenses. That has to be enough. Should be, no? Who needs market research when you want to do this so bad?!

Reasons to start-up vary; some do it for ego, some do it for herd culture, and some do it out of social/ anti-social pressures! But jump-start your dream and work toward it, that’s what I am telling myself everyday. I don’t think it is going to be as easy as it sounds. In fact, I know it won’t be. But I hope that at the end of the day, when I take my warm shower and settle in my bed, in a house alone, I would be happy looking at myself.

I am slowly, steadily inching toward it. And soon, I would have been living my dream. Jump-started, suddenly, it will come to life.


P.S. This post is, yes, a contest entry for the contest with influencia. Start Guru, the sponsor (www.start-guru.in) is a start-up community. But besides the contest, I did pen my thoughts. I do believe that more people should realise why they are doing what they are doing, and what is the role they are going to fulfil in this society, in this life. And that role can only be fulfilled when you work toward a dream of your own, where your contribution matters. Your creation matters. 🙂

What do you think? 🙂




The Doctrine??? of Content Marketing!

For some time now everyone decided to have their far-fetched imaginative analogies to IDEAL “content” and “content-marketing”… Below is my attempt…

I tried my hand at it via the Laws of the Cosmos. I tried to co-relate everything I read with corresponding (IMO) elements of content marketing.

All philosophical study is centred on four great themes:

  1. Nature of the Ultimate Reality/ Supreme Light/ Logos/ Being
  2. The process of Creation of this Ultimate Being
  3. Status of the individual
  4. Mutual relationship among individuals, called society

The Laws of the Cosmos are divided into Satya, the truth, which exists due to the sheer indivisibility/ simplicity of an idea; and Rita, the system/ scale to judge the ideas. Together they create a formulation for introspection or audit for the working of the idea thus created, at every stage of creation. Like the phase-testings and UATs of software.

Many simple ideas connect together to form the eco-system of campaigns as we see today. Integrated marketing campaigns! Are they Platform Agnostic? No. Each platform is the medium, right? The medium IS the message, if that theory is to be gone by. I believe in it. I believe that nothing is truly platform agnostic, each platform has its own unique traits, and each idea used is not a “derivative” as is popularly believed, but a connected “Satya”, another indivisible simple idea.

(A derivative is defined as unimaginative, unoriginal, imitative, but simple ideas do not create derivatives, they CAN create linkable ideas with some shared pursuits. Together they form this compound of IMCs)

The Rita, or the scales, test the simplicity of the idea on three levels:

  1. Relevance
  2. Scalability/ link-ability to others
  3. Sustainability

In this system of belief, brands belong to the lowest strata of consideration. We start from people, always.

People à Fulfilment of their emotions à Attributes of Products/ Services à Product/ service identities à Brand entities

If I have to do a deeper philosophical masturbation here, then the ideal content becomes the “Ultimate Reality” of which the emotions form the “people”. How these emotions react together is what forms the “society” and the process of creation of this “Ultimate Reality” is the process of content marketing.

Where does the brand lie in this matrix?

It doesn’t. It lies outside this matrix. This matrix is only to find the Satya. The Rita introduces the brand and tests the might of the Satya.


Now… The ultimate reality being everywhere, yet nowhere can justly define the amount of content that exists everywhere, YET THE ONE TRUTH TO LIVE BY FOR A BRANDED CONTENT IS ELUSIVE. That’s the dual nature of the realm of content.

Content is a force, which can exist timelessly and even space-lessly. It also exists topically and transiently. But ideal branded content is not dependent on either, it is just what it is. Great content!

Since content is the supreme-being, it is could be believed to have the following features:

  1. Shankha – A conch shell – It is representative of the natural cosmic energy vibration of Earth, and hence the emotions of people, bells the sound of victory or glory
  2. Chakra – A discus – It the one which is mobile, one which can transcend
  3. Gadha – A mace – It is representative of self-sovereignty, one which has its own might, radiance, and VIRILITY
  4. Padma – A Lotus – It represents Creation & Cosmic Renewal & Primordial Purity – Lotus untouched by water, performs duty unattached, thus showing its independence from trivials of competition.


How does the metric finally find the “content” and “brand” relationship?

Referencing to the strata of considerations, as shown above:

People à Fulfilment of their emotions à Attributes of Products/ Services à Product/ service identities à Brand entities


This relationship is represented by only two of these strata… Fulfilment of Emotions and Attributes of Products/ Services. If these two units can draw several parallels between the two, an ideal content marketing mix can be achieved. What is important in this process is finding the right Attributes to connect with the right Emotions! That’s the tricky part.


Do remember that this few-hundred word document is only an interpreted version of what ideal content should be like. It is not absolute. But, it does allow for me to delve into content marketing with some guidelines to refer to when strategizing for it.


Would love to know what you think of it… Do comment! J

आज का डूडल!


Life is for the romantics!



चंचल, चंचल, चंचल, चंचल,
कैसा यह आभास

चंचल, चंचल, चंचल, चंचल,
रोके मेरा श्वास

चंचल, चंचल, चंचल, चंचल,
कैसा यह आवेश

चंचल, चंचल, चंचल, चंचल,
छोढ़ दे तेरा भेस

चंचल, चंचल, चंचल, चंचल,
तेरी हर आहट

चंचल, चंचल, चंचल, चंचल,
घूमे तू घट-घट

चंचल, चंचल, चंचल, चंचल,
चाल यह मेरी सी

चंचल, चंचल, चंचल, चंचल,
हरकत टेढ़ी सी

चंचल, चंचल, चंचल, चंचल,
घूमे तू घट-घट

चंचल, चंचल, चंचल, चंचल,
मैं बोली, “वाट द फक!”

चंचल, चंचल, चंचल, चंचल,
चाल यह मेरी सी

चंचल, चंचल, चंचल, चंचल,
हरकत टेढ़ी सी

चंचल, चंचल, चंचल, चंचल,
बत्ती यूँ बुझी

चंचल, चंचल, चंचल, चंचल,
पहेली फिर सुलझी

चंचल, चंचल, चंचल, चंचल,
मन बात यह बतलाया

चंचल, चंचल, चंचल, चंचल,
जो घूमे वह साया

चंचल, चंचल, चंचल, चंचल,
हँसी भी यू छूटी

चंचल, चंचल, चंचल, चंचल,
बेबी, वाट ब्यूटी

चंचल, चंचल, चंचल, चंचल,
घूमू मैं घट-घट

चंचल, चंचल, चंचल, चंचल,
मेरी ही आहट।


सो स्टूपिड!

Ravaging questions
Eyes in a moment answer
They, which know nothing but love,
They, which fear all the same.

To give-in or to let go,
A battle forever,
Fights in shaking silence, it ain’t yet over.
Eyes make up for one another,
A touch quivering with a glance over.

Don’t look at me, my love.
But then, look at me forever.
Shuddering, screaming thoughts:
Milady, I can’t contain love,
I can’t contain that’s yours, I can’t contain what’s mine. Forever.

Let’s knock every door, ring every bell,
Light every candle, and let them know
We’re in love.

Not the love of the “romantics”
But, oh yes! Their passion!
One day, we will turn them all.
Into us, feeling our love.
And we would be mystic fools
Unaware of what we’ve become –
The same old trippy romantics!

Let’s knock every door, ring every bell,
Light every candle, and let them know
We’re in love!

Broken back, I have been victimised. These trippy circles don’t let me be… Or is it all that is me? I start to question and forget the answers… I miss what is me, and I forget, that is me… All i hear is a resounding swish and the pulsating breath. It mocks my unconsciousness, it shakes my consciousness. I love, my lovely, cannabis. I love thee!


(Let me sneak into bed with you, and you put your arm around my waist, and let my back be facing you. Stroke your finger on my back. Yes, in circles.)
Breathe, my love,
and continue breathing
in rhythms matching mine
like a sweet song,
like the song of life;
and in that wholeness

Surrender to the journey of the night,
the small lights of the stars,
the darkness behind,
and float away
into sweet slumber.

Slumber full of dreams
of life,
of love lost and won,
of you and me together,
together as one.


Love them like there’s no other… Love them like there’ll be no one.

Catch them before they’re scorned… Hold them like there’ll never be no one. Stand, with entangled arms, looking into the sky enchanting, and the desert unforeseen.

(Bring your love onto me, boy!

My boy, oh boy! Is my dearest one. Hold on to that thought while I validate it… Again.

Bring your love onto me, boy! Bring your love onto me. I wanna say you’re the one, boy. You’re the one.)

-A mother’s wish for her son

The story of ‘You & I’

Shifting between the study table and bed, the hands move an inch each time, the ticktock seems unbearable. I pick up the phone to dial and reach outward in hope, but I hear beep, beep, beep. It’s all disconnected.

The kettle boils for long, the whistle is too loud. Shocks every living cell. And then I fall into slumber as the shock settles down.

Same is the routine every night.

And deep inside is a reflection of this chaos.

As the pages turn, the dates change, I can see the transition in my watch. Every night misery ceases to be a mystery I would like to solve.

With time, the line breaks into a curve. Acceptance takes over. I begin to enjoy the solitude and then the unthinkable happens…

The “disconnected” phone rings…

I pick up the phone, cut the call and cause my favorite sound to resound in the caller’s ear… Beep, beep, beep!

I don’t need you anymore.

The joy spread to every contracted muscle, happy hormones making me cry. Not much has changed yet so much with time.